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CareerFocus
magazine
CareerFocus allows colleges to go beyond advertising and to really communicate
with their constituents. It reaches prospective students, taxpayers, and
businesses and builds a relationship with the entire community.
CareerFocus showcases the diversity of students at each college - full-time,
part-time, young and old. It highlights the achievements of the faculty,
introduces new programs and reminds readers of the real value of the college
to the community.
But more than that its a genuine resource for readers about careers
and education whether theyre considering college or not.
Every CareerFocus includes the following elements:
- A large, bright cover that showcases real students. A vibrant, well-designed
magazine format
- Professionally written articles that every member college can access.
- Articles that focus on broad career issues like job hunting, career
trends and workday dilemmas. These articles appeal to a wide readership,
regardless of their interest in college courses. Many of these can be
downloaded from the CareerFocus archives.
- Tandem career and college articles that describe specific
academic and technical programs and the careers they lead to.
- A typical career article would be downloaded from the CareerFocus
archives. It includes interviews with professionals in the field
combined with information about training, employment and salaries.
- Career articles are written with a national point of view and
are paired with a College article written by your staff that includes
local information and describes your colleges related program.
- Short, lively profiles of successful students and interesting faculty,
written by your staff.
- Articles written by your staff that detail your colleges services
and special events
- An A to Z section that lists all of your colleges
programs along with information about careers, salaries and further
education.
- Advertising space that can be used to either promote your college
or raise revenue and nurture college/business community relationships.
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Dave Garrison, WCC
Residential Construction |
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| Student Snapshot
substitute you student |
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| Feature Story
rewrite for your colleges program |
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