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SPEAKER PROFILE
David Rutledge
Association of Community College Trustees, Immediate Past Chair
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Southwestern CC, North Carolina
“CareerFocus was the answer I was searching for…I'm a one-woman show, and I found the entire process from planning and designing to writing and proofing to be extremely simple.”
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8455 Haggerty Road
Van Buren Township
MI 48111

Phone: 800-334-6857
Fax: 734-397-0310
Email: info@careerfocus-online.com

 

CareerFocus magazine

CareerFocus allows colleges to go beyond advertising and to really communicate with their constituents. It reaches prospective students, taxpayers, and businesses and builds a relationship with the entire community.

CareerFocus showcases the diversity of students at each college - full-time, part-time, young and old. It highlights the achievements of the faculty, introduces new programs and reminds readers of the real value of the college to the community.

But more than that it’s a genuine resource for readers about careers and education – whether they’re considering college or not.

Every CareerFocus includes the following elements:

  • A large, bright cover that showcases real students. A vibrant, well-designed magazine format

  • Professionally written articles that every member college can access.

  • Articles that focus on broad career issues like job hunting, career trends and workday dilemmas. These articles appeal to a wide readership, regardless of their interest in college courses. Many of these can be downloaded from the CareerFocus archives.

  • Tandem “career and college” articles that describe specific academic and technical programs and the careers they lead to.

    • A typical career article would be downloaded from the CareerFocus archives. It includes interviews with professionals in the field combined with information about training, employment and salaries.

    • Career articles are written with a national point of view and are paired with a College article written by your staff that includes local information and describes your college’s related program.

  • Short, lively profiles of successful students and interesting faculty, written by your staff.

  • Articles written by your staff that detail your college’s services and special events

  • An “A to Z” section that lists all of your college’s programs along with information about careers, salaries and further education.

  • Advertising space that can be used to either promote your college or raise revenue and nurture college/business community relationships.
 
Dave Garrison, WCC
Residential Construction
Student Snapshot – substitute you student
Feature Story – rewrite for your college’s program

 

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