| By working together 30 community colleges around the country
are producing high quality magazines customized to their local community.
They do this through accessing high quality content and design features
that most couldn’t afford on their own.
How much do you save in the production of a high quality magazine by
being a member of the CareerFocus consortium? The following are reasonable
estimates:
| • |
Photography |
- $2700 |
| • |
Illustration |
- $1500 |
| • |
Graphic design |
- $4000 to $8000 |
| • |
Cartoon usage |
- $150 |
| • |
Editorial content |
- $3650 to $7650 |
| • |
Creative direction |
- $6000 |
 |
| Total Savings:
|
- $18000 to $26000 |
This CareerFocus member Web site contains an archive of 200 plus articles
from member colleges’ publications. These are freely available for
other members to use. A group discussion section also lets users share
ideas and discuss different approaches.
A growing library of tips and information guides CareerFocus users through
the creation of their magazine.
WCC works jointly with Academic Marketing Services to support all colleges
in the consortium with editorial and design assistance, as well as printing
and mailing services.
To find out more about the consortium and how CareerFocus can be tailored
to your community college’s needs feel free to contact the following
-
 For
information about implementing, printing and mailing CareerFocus:
Bob Gochicoa, President
Academic Marketing Services
248.763.1270 or bgochicoa@grpinc.com
Sheila Leburg, Project Manager
Academic Marketing Service
248.217.2949 or sleburg@grpinc.com
For
information about planning CareerFocus, combining and writing articles
and tailoring CareerFocus to your college’s curriculum and services:
Laura Lyjak, CareerFocus Editor
Washtenaw Community College
734-677-5498 or llyjak@wccnet.edu
For
information about CareerFocus as a marketing and public relations strategy
that addresses your college’s needs:
Dr. Larry Whitworth, President
Washtenaw Community College
734-973-3491 or whitll@wccnet.edu
|
Costs of Publishing - Photography
$60/hr. plus supplies times 40 hours = $2700
Costs of Publishing - Illustration
Full page original illustration = $1500
Costs of Publishing – Graphic
Design
$100/hr. times one to two weeks = $4000 to $8000
Costs of Publishing – Syndicated
Cartoons
$150 each
Costs of Publishing – Editorial
Content
$560 for a one page article plus edit and proofreading cost – 6 to14
pages = $3650 to $7650
Costs of Publishing – Creative
Direction
$150/hr. times one week = $6000
|
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The
CareerFocus Consortium