EnrollmentMapping™

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		Is your enrollment increasing, flat, or decreasing?
		How do you identify and target specific neighborhoods to reach more potential students with fewer dollars?
		How do you determine if your campaign is working and how do you make it better?

Our Solutions – Closing the Communication Loop

		We can help you convey your institution’s message in a way that connects with the overwhelming majority of the people receiving it and motivates both enrollment and funding support.
		We can help you target the mailboxes of your most important constituencies.
		We can help you follow enrollment trends at the neighborhood level. This will allow you to analyze your own metrics to give you precision feedback essential to improving your efforts.

CareerFocus

CareerFocus is the award-winning (NCMPR Paragon, CCPRO Gold, and others) magazine that allows each participating college to share content and create their customized magazine unique to their community. We supply basic curriculum and general interest content as well as design, production, and mailing services. You supply the customization and a thumbnail layout. The results – an attractive, compelling publication that people use delivered to the home in six weeks or less.

Master the Principles of Location Intelligence

Carrier routes track their own performance with high consistency. High-yielding neighborhoods (carrier routes) remain, on average, high performers. Low performers also stay within a narrow band from semester to semester. Use that location intelligence to cost-effectively target your direct mail.

EnrollmentMapping™

CareerFocus EnrollmentMapping™ starts with our analysis of your student address information. This is not guesswork or speculation. The data we provide you with will help to identify your most productive neighborhoods. You can mail with the confidence that the pieces you are sending out are going to be read and produce results. Don’t mail on a semi-random basis, or worse yet, fail to mail at all if you don’t have the budget to mail to everybody.

With enrollment mapping you will know if you are getting zero or many students from each carrier route in your service area.

The Advantages

		Your mass direct mail continues as a saturation mailing to selected carrier routes and the postage remains at the lowest possible level.
		You don't have to buy expensive address lists and incur the costs of addressing your mailing, let alone the much higher postage related to that.
		could save up to 25% of present project costs, produce stronger results, and launch your college onto the path of continuous improvement in communication and recruitment.

8455 Haggerty Road
Belleville, MI 48111
800.334.6857
www.careerfocus-online.com