|
 Why
CareerFocus Works
Community colleges from Oregon to North Carolina have seen enrollment
figures rise and community support increase as a result of CareerFocus.
They’ve experienced the enthusiastic support of faculty and students
for the magazine, and they’ve witnessed the erosion of old stereotypes
about community colleges.
The first job of CareerFocus is to inform and inspire. After that it
explores the many avenues to an education and a meaningful career.
It is first a magazine about careers, and secondly about the community
college programs that make these reality. By featuring bright, motivated
students who have sometimes overcome great odds to get their education,
CareerFocus presents a true picture of both students and the college.
It doesn’t hurt that it’s also an attractive and readable magazine.
The CareerFocus format appeals to a broad audience that includes:
 High
school-age students considering college for the first time (and their
parents) |
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By featuring transfer programs and students, CareerFocus shows
high school seniors how easy transfer is and lets their parents
know how much they can save in escalating tuition costs by beginning
with a community college education.
Articles about degree programs in technical health care fields
also inform readers about the many good jobs available without a
four-year degree.
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| Adult
learners interested in a new career or moving up the career ladder
in their profession |
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CareerFocus highlights flexible scheduling and student services
that help adult students continue their education. Student profiles
of parents, laid-off workers or students well into middle-age who
are pursuing an education are an inspiration to many readers who
might want an education but are reluctant to begin.
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| General
readers who wouldn’t otherwise read college advertising or class
schedules |
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Because CareerFocus is more than an advertisement for the college,
readers pick it up for articles about workplace issues or career
trends. In the process they will also encounter new information
about the college and rethink old stereotypes.
This is what happened to Jeremy Nelson, a recent engineering graduate
of the University of Michigan who read a Washtenaw Community College
CareerFocus article on digital video production. It piqued his interest
and he enrolled the next day. Jeremy completed the program and was
serendipitously featured on the cover of an issue of the magazine.
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| The
business community |
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CareerFocus shows employers your college is responsive to their
training and job development needs. Advertisement opportunities
in Careerfocus are another way for local business to reach out to
the community and support the college.
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| Taxpayers |
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Most community colleges rely on local tax support. CareerFocus
doesn’t just work when a millage election is coming up; it’s
a continuous reminder to the community that your college is a valuable
resource and a critical part of the local culture and economy.
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| Enrollment increases
at Washtenaw Community College |
|
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Frenchie Rawls and Towondo
Clayburn, WCC
Music Program |
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Julie Wilson, WCC
Transfer Studies, Enginerring |
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Jinan El Khatib, WCC
Culinary Arts |
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More
