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SPEAKER PROFILE
David Rutledge
Association of Community College Trustees, Immediate Past Chair
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Southwestern CC, North Carolina
“CareerFocus was the answer I was searching for…I'm a one-woman show, and I found the entire process from planning and designing to writing and proofing to be extremely simple.”
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8455 Haggerty Road
Van Buren Township
MI 48111

Phone: 800-334-6857
Fax: 734-397-0310
Email: info@careerfocus-online.com

 

CareerFocus tells the story of your community college

If you work at a community college, you know that it’s a place filled with ambitious, curious, and creative students. That many of these students are the first generation in their family to attend college, or are adults pursuing a long-deferred education, makes it all the more rich.

You know that it’s a place where education thrives and lives are changed.

Community college marketing and public relations departments have long relied on advertising or college publications like the class schedule to promote the college and its programs. But it seems there’s never enough time, space and money to tell the full story.

  How can you make sure high school students know how easy it is to transfer from the community college to a university AND make sure their parents know how much they can save on tuition?
  How can you be sure adult students know about the full menu of evening classes AND employers know about training programs?
  How do you promote new programs, recruit new students AND educate the public about your student services?
  How do you make sure that smart, motivated and ambitious students don’t believe that community college is second rate simply because it’s affordable.
  AND how can you tell the hundreds of stories of students who transformed their lives at community college?
  How are you ever going to do this within your marketing budget?


No class schedule, newspaper ad, billboard or 60 second radio spot can do even a fraction of this – but an entire publication devoted to your college can.

For about the same amount your college spends on a class schedule – something most people will never read – you can tell your college’s full story in a colorful, engaging magazine. A magazine that draws readers in with useful information about education and careers and makes the natural and obvious connection with your community college.

This magazine is called CareerFocus and community colleges across the country have discovered how well it works.

 
Fabian Torres, WCC
Transfer Studies, Social Work
 
DeMarco Shepard, WCC
Transfer Studies, Business
 
Katie Collins, Delta College
Transfer Studies, Teaching

 

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