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CareerFocus
tells the story of your community college
If you work at a community college, you know that its a place filled
with ambitious, curious, and creative students. That many of these students
are the first generation in their family to attend college, or are adults
pursuing a long-deferred education, makes it all the more rich.
You know that its a place where education thrives and lives are
changed.
Community college marketing and public relations departments have long
relied on advertising or college publications like the class schedule
to promote the college and its programs. But it seems theres never
enough time, space and money to tell the full story.
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How can you make sure high school students know how easy it is to
transfer from the community college to a university AND make sure
their parents know how much they can save on tuition? |
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How can you be sure adult students know about the full
menu of evening classes AND employers know about training programs? |
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How do you promote new programs, recruit new students AND educate
the public about your student services? |
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How do you make sure that smart, motivated and ambitious
students dont believe that community college is second rate
simply because its affordable. |
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AND how can you tell the hundreds of stories of students who transformed
their lives at community college? |
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How are you ever going to do this within your marketing
budget? |
No class schedule, newspaper ad, billboard or 60 second radio spot can
do even a fraction of this but an entire publication devoted to
your college can.
For about the same amount your college spends on a class schedule
something most people will never read you can tell your colleges
full story in a colorful, engaging magazine. A magazine that draws readers
in with useful information about education and careers and makes the natural
and obvious connection with your community college.
This magazine is
called CareerFocus and community colleges across the country have discovered
how well it works.
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Fabian Torres, WCC
Transfer Studies, Social Work |
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DeMarco Shepard, WCC
Transfer Studies, Business |
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Katie Collins, Delta
College
Transfer Studies, Teaching |
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